Social media platforms such as Twitter can act as an important tool to engage with your customers, prospects, clients and employees. Updating your Twitter page on a regular basis is a great way of keeping in touch with the business world, clients and potential clients around you and can help generate leads and build your brand.
Twitter allows your tweets to reach a very wide following and create a high number of impressions. This means that, whatever your click-through rate is on those tweets, your “brand” is going to be more visible on Twitter and reach more users organically.
Here are our top tips for getting the best out of this social media platform:
- Twitter Profile: Make sure you have:
- Your logo as profile picture
- A high-res branded cover image
- An engaging and SEO-friendly blurb – keywords which represent your services
- A link to your website and other social media platforms
- A pinned tweet about your website or product
- An easy way to grow your Twitter following is by connecting with existing customers — whether you found them online or offline — on Twitter. Here are a few things you can do to make that happen:
- Include your @handle in all your communications and marketing materials (business cards, flyers, banners, website etc.)
- Organize regular Twitter Q&As or chats with a certain #hashtag and offer an incentive for customers to join you on the chat
3. Find New Customers: #Hashtags & Twitter Advanced Search
Getting your existing customers to follow and tweet about you is the best way to reach new potential customers on Twitter. That said, you can be proactive by using hashtags and Twitter advanced search to find and interact with people who would potentially be interested in your product.
If you know your industry well, you are usually aware of the hashtags your customers like to use. In insurance for example: #insurance #carinsurance #motorinsurance or #brokers are very popular hashtags. By including them in your tweets – depending on how relevant they are to what you sell, you will reach more people than just your followers.
You can also check their feed regularly and interact with other users using them. Sharing content is also a way to be informative online. Retweet content you think will be useful to your customers…
Remember: Twitter is about sharing ideas and information. Try to tweet at least three or four times per day and dedicate one or two of those tweets to sending users back to your company’s website.
Get practicing! Ask us a question @LexelleLimited…